Twitter will experiment with allowing companies to showcase up to 50 products for sale on their profiles, the company said on Wednesday, part of an effort to gain a piece of the $45 billion (roughly Rs. 3,42,780 crore) US market for so-called e-commerce.
After viewing the product on Twitter, users are redirected to the merchant’s website for checkout.
The experiment expands on a previous feature Twitter began testing last year allowing brands to showcase up to five products at the top of their Twitter profiles.
The San Francisco-based company is also experimenting with live-streamed shopping, which lets people purchase clothing, accessories and other items while watching live videos from the brand about the products.
© Thomson Reuters 2022